The Dumb Phone Makes a Comeback: What Does This Mean for Your Marketing Strategy?

The Dumb Phone Makes a Comeback: What Does This Mean for Your Marketing Strategy?

As phone technology continues to advance, some are predicting that phones will soon get too smart. In 2017, there’s been a recent surge in sales of dumb phones, also known as feature phones. This includes devices such as the Nokia 3310, which recently sold out on Amazon, and the LG Exalt LTE and Samsung Galaxy Centura, which can be purchased on contract through Verizon Wireless and Sprint, respectively. What does this trend mean for your marketing strategy? Read on to find out!

Why I Got Rid of My Smartphone

I used to be one of those people who was always attached to my smartphone. I felt like I needed it in order to stay connected with my work, my social life, and the world in general. But then I realized that I was spending more time looking at my phone than I was actually enjoying the things and people around me. So, I made the switch to a dumb phone, and it’s been one of the best decisions I’ve ever made. I feel less anxious because I’m not constantly bombarded by notifications. I have more time for myself because now when someone texts me or emails me, I don’t automatically feel like they’re expecting an immediate response (although if someone does need something urgent from me, they can always call). And what’s really surprised me is how much better my sleep has become since I stopped staring at a screen before bedtime.

5 Ways A Dumb Phone Can Save You Money

  1. You’ll save on your phone bill.
  2. You won’t be as tempted to overspend on data plans.
  3. Apps cost money, and you’ll be less likely to download them with a dumb phone.
  4. In-app purchases can quickly add up, but you won’t have to worry about that with a dumb phone.
  5. You’ll be less likely to lose or break your phone if it’s not as sophisticated. Nowadays, it seems like every other person is carrying around a smartphone with all sorts of bells and whistles. But what does this mean for marketers who rely on mobile marketing strategies? The answer may lie in the old technology. With more people getting back to basics, there’s a renewed interest in the old school phones known as dumb phones. They’re cheap (less than $50), easy to use, don’t require an internet connection, and come with basic apps such as texting and calling. If your business relies heavily on app downloads or social media posts then you may want to reconsider how much time you spend developing your strategy before the number of people relying on smartphones diminishes even further.

 How To Make The Most Out Of Your New, Luddite Purchase

Dumb phones are making a comeback, and that means your marketing strategy needs to change. Here’s how to make the most out of your new, luddite purchase First, adjust your social media strategy. If you’re on Snapchat or Instagram, you’ll need to rethink what it is you’re posting now that a big chunk of your audience has lost access to those platforms.

Why A Dumb Phone Makes Sense For Businesses Too

We’ve all been there. You’re in the middle of a meeting and your phone starts buzzing. Or you’re on a date and you can’t help but check your notifications. Or you’re trying to get some work done, but all of your apps are just too tempting. That’s where the dumb phone comes in.


5 Reasons That Will Convince You To Get Rid of Your Smartphone

  1. You’re addicted to your phone and it’s impacting your life in negative ways.
  2. Smartphones are linked to depression and anxiety.
  3. Smartphones are distracting and can prevent you from being productive.
  4. Smartphones can be expensive, both in terms of the cost of the device and the monthly data plan.
  5. You’re missing out on important moments by being glued to your phone.

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