TikTok, the app formerly known as Musical.ly, has recently revamped its monetization options and become one of the most popular platforms for advertising on social media. This article will walk you through how TikTok ads work, how to get your business started on TikTok, what it costs to run an ad, and give examples of successful TikTok ads to inspire you to create your own ad campaign.
#1. What are TikTok ads?
TikTok ads are short video ads that appear between users’ videos. They can be up to 15 seconds long, and they can include sound. TikTok ads are skippable, but they cannot be muted. You can start an ad by clicking on the play button or tapping on the screen.
#2. How do you get in the review process?
You need a professional quality video with at least 500 followers on your account before you’re eligible for review as a creator. You will then go through an approval process where you’re asked to make changes if necessary, which includes adding a written statement of brand affiliation and other such items. After this is complete, your account will become eligible for review by advertisers who have products or services that may be relevant to your audience.
#3. Why do you need to know about them?
TikTok is one of the most popular social media platforms out there with over 1 billion active monthly users. And while it may seem like an app just for fun and entertainment, TikTok can also be a powerful marketing tool. That’s why businesses of all sizes are turning to TikTok ads to reach their target audiences. But before you launch your first campaign, there are a few things you need to know about how they work. In this guide, we’ll cover everything from TikTok ad costs to the review process and provide some examples along the way.
#4. Who can advertise on TikTok?
Any business or individual can advertise on TikTok. You don’t need to be a big company to create an ad campaign that reaches millions of people. All you need is a creative idea and an understanding of how TikTok ads work. Anyone who has this can spend some time and make their first advertisement.
#5. What are the different types of TikTok ads?
There are two main types of advertising campaigns you will find on TikTok: boosted posts and Sponsored Creative content.
Boosted posts are paid advertisements for which advertisers have control over the length, video quality, username mentioned in caption, logo featured in thumbnail, headline message for followers to swipe up for more information about product/service offered by advertiser, custom message at end of video if advertiser chooses to include one and the number of viewers an advertisement receives when it is live across different locations within United States territory.
#6. How are TikTok videos monetized?
As with any social media platform, there are a few ways that users can make money from their content. The most common way is through advertisements. Advertisers will pay TikTok to have their ads placed in front of users. These ads can be in the form of videos, sponsorships, or product placements. Another way users can make money is through partnerships with brands. Brands will often pay TikTok influencers to promote their products or services. And finally, some users are able to make a living by selling merchandise through their TikTok account. This could include things like t-shirts, hats, or other branded items.
#7. Why should you advertise on this platform?
TikTok is a social media platform where users can share short videos of themselves. It is popular among Gen Z users and has been growing in popularity. As of 2019, TikTok has been downloaded over 1 billion times. -It is estimated that 80% of TikTok’s viewership are from the United States -The app has been criticized for promoting bullying, with some claiming it encourages teenagers to take their own lives.
-On the other hand, there are many success stories that have come out from the app such as comedian Amanda Cerny who was discovered on the app and now has over 10 million followers on Instagram.
In terms of cost, the costs for advertising are relatively low compared to other platforms at $5 per post or per day with no cap on number of posts made. The review process is also much quicker than most social media sites which allows you to get your ads up quickly without a long wait time.
#8. Advertiser example 1
Vamp Stamp is a beauty product company that sells vampire-themed temporary tattoos, makeup, and skincare. They decided to run a TikTok ad campaign to promote their new line of blood-red lipstick.
To start, they set a budget of $500 per day. Then, they created a series of short videos featuring their products being used by people with different skin tones. Finally, they submitted their videos for review and waited to see if they would be approved.
Fortunately, all of their videos were approved and ran smoothly. Plus, they received valuable feedback from users that helped them improve their products.
#9. How much does it cost?
Section 8a: The amount of your campaigns budgets (The range)
Section 8b: Understand your marketing costs per user with CPM/CPA metrics
Section 8c: Calculate your overall video marketing ROI by calculating your return on investment in viewable impressions & post-video conversions
Section 9: Knowing all the available ad formats, what should I choose?
Section 10: What else should I consider before starting my campaign?
As you can see, there is a lot that goes into starting a campaign on TikTok. But don’t worry, we are here to help! In this blog post, we will guide you through the process of creating a TikTok ad campaign, from budgeting to review to choosing the right ad format for your business. By the end of this post, you will have all the information you need to get started on your very own TikTok ad campaign. So let’s get started! Section 1) How much does it cost?
Mullenix Media offers four levels of cost per video impressions in order to best fit your needs and advertising budget. Video impressions include one person viewing a video once (CPM) or once they’ve watched 30 seconds or more (CPA).
For example, if you wanted to pay $2 per video impression, this would be equivalent to $0.20 CPM or $0.04 CPA (which is 4x higher than the lowest rate).
We also offer discounted rates when ordering bundles of impressions at one time – which could save up to 60% off per impression costs when ordering 5 million videos at once!